Mark Michelson

Senior Consultant & Qualitative Market Research

Mark is a Porter Research Senior Consultant as well as Executive Director and co-founder of the Mobile Marketing Research Association (MMRA), a global trade organization that advocates the use of mobile devices to understand opinions and behaviors of consumers, shoppers and B2B audiences.  In addition to founding MMRA, Mark also co-founded the Mystery Shopping Provider’s Association (MSPA) and has served on the board of the Qualitative Research Provider’s Association (QRCA).

His experience as a market researcher includes 30 years of developing and implementing strategic marketing research programs for many of the world’s leading brands in a variety of industries including technology, food service, healthcare, retail and CPG.  Mark is also the President/CEO of Threads Qualitative research, a global qualitative consultancy with partners in 22 countries.  Through Threads, he is currently acting as Director of Strategy and Research for InReality, an integrated retail and digital customer experience firm based in Atlanta, Georgia.