A successful product launch, rebranding or new market entry requires the right message, audience, pricing & packaging, marketing tactics, and sales strategy. We know how to get it done because we have been marketers and product managers too. Let our team develop go-to-market plans informed by market research that provide the roadmap for a successful launch.
Porter Research provides expertise to shape an effective market study that uncovers intelligence critical to the foundation of your go-to-market plans. We also offer consulting and marketing services to build informed go-to-market plans.
Combining our research and marketing services, organizations can:
- Understand the business problems and key needs of your target audience
- Identify target market segment(s), buyer profiles, and sales channels
- Understand the competitive landscape and market demand
- Measure brand awareness and product messaging
- Develop effective pricing models
- Plan engaging marketing tactics