Business Consulting

Porter’s executive management team has decades of leadership experience in Fortune 100 companies and is available for consulting and/or training in all of the key service line areas (market/brand awareness, lead profiling/generation, win-loss/competitive analysis, and customer experience) to assist in driving performance improvement within your organization.

In addition, Porter can consult on research methodologies and the effective use of research – transforming market research into effective marketing collateral, turning research into action items, utilizing benchmark studies to measure performance improvement.  With extensive experience in the healthcare technology industry, Porter consultants are also available to address a range of marketing and sales topics in this market vertical.

Healthcare Marketing Intelligence Provider

Billian’s HealthDATA provides healthcare market intelligence data. It is the only business information provider that covers the entire healthcare continuum, including hospitals, assisted living facilities, long term care facilities, ambulatory surgery centers, IDNs, and managed care (HMOs, PPOs, etc.).

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As the leading provider of healthcare business information, Billian’s HealthDATA facilitates its clients’ marketing and customer profiling campaigns with up-to-date, accurate data on healthcare facilities’ key personnel, financials, statistical information, affiliations, and more. From the Hospital Blue Book® to the Billian’s HealthDATA Portal, an on-line tool that allows customized searches and downloads of healthcare business intelligence, Billian’s HealthDATA delivers the solutions and formats to suit all organizations’ healthcare information needs.

White Paper Development

Increase customer confidence and marketplace awareness by establishing your company as a “thought leader” in the industry. Professionally written white papers, based on primary research from Porter Research, will build credibility and communicate critical issues and trends to customers and prospects.

Visit the White Papers section of the Porter Research Resource Center to view sample client papers.

Case Study Development

Increase confidence in current and future customers with well-written case studies that document the success your clients have had using your products and services. Porter Research’s team of experts will craft a well-written narrative via in-depth interviews that will establish your company as the go-to organization for your particular area of expertise and product.