"A Marketing and Sales Intelligence Tool"
In today's market it isn't enough just to keep up with the competition - you have to be a step (or two!) ahead of it. Only by understanding the competitive marketplace - including strengths and weaknesses of competitors and customer perceptions of the vendors serving the market - can your organization form a strategy to successfully differentiate itself. Porter develops a competitive analysis framework to meet the unique needs for each client to:
Learn More:
Moving to the Front of the Health Information Exchange Market ... and Staying There
Top-performing health information exchange vendors take advantage of market research services to bring their products to the front of this fast-growing market.
Read More
White Paper: TeleVox Search Engine Visibility Report
TeleVox Software, a leading provider of doctor-patient communications, wanted to better understand the position of their orthodontist customer websites in search engine results. Specifically, they wanted to verify that their customers' sites outperform the competitors' in search engine results
Read More
In today's market it isn't enough just to keep up with the competition - you have to be a step (or two!) ahead of it. Only by understanding the competitive marketplace - including strengths and weaknesses of competitors and customer perceptions of the vendors serving the market - can your organization form a strategy to successfully differentiate itself. Porter develops a competitive analysis framework to meet the unique needs for each client to:
- Gain insight into competitors' strengths and weaknesses and how your company compares in key areas
- Understand the primary factors that went into the customer's decision to select a particular vendor
- Measure customer brand awareness and perceptions
- Develop a strategic road map, as well as define tactical activities, based on your competitive positioning
- Learn what messaging resonates with your audience
- Gauge reactions to possible changes in the marketplace such as a new product introduction or a change in pricing strategy
- Identify future partnership opportunities
Learn More:
Moving to the Front of the Health Information Exchange Market ... and Staying There
Top-performing health information exchange vendors take advantage of market research services to bring their products to the front of this fast-growing market.
Read More
White Paper: TeleVox Search Engine Visibility Report
TeleVox Software, a leading provider of doctor-patient communications, wanted to better understand the position of their orthodontist customer websites in search engine results. Specifically, they wanted to verify that their customers' sites outperform the competitors' in search engine results
Read More
