Porter Research Blog
July 31, 2015
2015 HCI 100 Offers Fresh Take on Top-Earning HIT Vendors
Jess Clifton, Director of Marketing
Historically focused on provider-based revenue, this year's HCI 100 vendors were also able to include HIT revenue from payer, health information management, employer, and vendor markets - a major change producing the highest revenue earnings ever reported for an HCI 100 vendor.
Read More »
June 2, 2015
Healthcare IT Marketers Swap Strategies at HITMC
Leslie Brown, Social Media Coordinator
Social media maven Leslie Brown dishes on her experience at HITMC, where like-minded marketing professionals gathered to share innovative ideas on standing out in the unique and competitive healthcare space.
Read More »
March 25, 2015
Networking HIMSS15, On-site and on Social
Leslie Brown, Social Media Coordinator
Whether you're heading to Chicago or keeping the corporate fires burning back at the office, there are a staggering number of networking opportunities slated for this year's HIMSS conference. These caught our eye...
Read More »
January 29, 2015
Thought Leadership and Credibility Content in Healthcare B2B
Cynthia Porter, President
As businesses map out 2015 strategies with a re-ignited emphasis on buyer education, a focus on credibility content has emerged as a vehicle to demonstrate thought leadership and attract knowledge-hungry buyers.
Read More »
November 25, 2014
Exploring Payer Market Trends
Jess Clifton, Marketing Director
Acting as financial coordinator and patient liaison on behalf of health facilities nationwide, payer organizations stay plenty
busy mirroring the moves of their provider counterparts. Here are a few trends currently playing out in the market.
Read More »
October 10, 2014
Tweet Chat Summary: The ePatient Perspective
Leslie Brown, Social Media Coordinator
Empowered patients chime in on the meaning of "e-patient" from the health consumer perspective, the reasons the e-patient movement is happening now, and what that means for the healthcare industry.
Read More »
September 24, 2014
Porter Partner NueMD Goes to Market with 2014 HIPAA Compliance Survey
Cynthia Porter, President
With help from Porter Research, NueMD is conducting a survey of medical practice business associates designed to gauge respondents' knowledge of HIPAA regulations.
Read More »
August 14, 2014
Digital Health Trends with Promise
Russell Green, Jr. - Vice President, Operations
Here are a few of the ways data transparency, mhealth, digital security and analytics spell optimism for an influx healthcare industry's future.
Read More »
June 27, 2014
AHIP 2014 Takeaways
Cynthia Porter, President
The total size of the health insurance market is close to a trillion dollar industry and you need not look any further than AHIP to get a glimpse into the very near future of healthcare.
Read More »
May 27, 2014
Have You Asked Your Customers What They Really Think?
Russell Green, Vice President, Research Operations - Engagement Manager
In today's competitive HIT environment, onus is on suppliers to be just as cognizant of customer experience as hospitals are of patient experience.
Read More »
RSS Feed
