In today’s market, it isn’t enough just to keep up with the competition – you have to be a step (or two!) ahead. Only by understanding the competitive marketplace can your organization form a strategy to successfully differentiate itself. Porter develops a competitive analysis framework to enable you to:

  • Gain insight into competitors’ strengths and weaknesses
  • Understand competitive pricing strategies
  • Measure brand awareness and perceptions
  • Develop a strategic roadmap based on competitive positioning
  • Identify future partnership opportunities