In today’s market, it isn’t enough just to keep up with the competition – you have to be a step (or two!) ahead. Only by understanding the competitive marketplace can your organization form a strategy to successfully differentiate itself. Porter develops a competitive analysis framework to enable you to:
- Gain insight into competitors’ strengths and weaknesses
- Understand competitive pricing strategies
- Measure brand awareness and perceptions
- Develop a strategic roadmap based on competitive positioning
- Identify future partnership opportunities