Bulletin Board Focus Groups take the traditional focus group and move it to an interactive, digital experience. Through the tool, clients gain insight into market trends and perceptions, brand awareness, product positioning, development strategies and messaging by engaging with participants.
During the online focus group, a moderator oversees the discussion and can steer the line of questioning. Videos, charts and other graphics can be displayed within the forum to aid in concept evaluation. With a Bulletin Board Focus Group, you get better information, faster.