Healthcare IT Marketers Swap Strategies at HITMC

Last month’s Healthcare IT Marketing and PR Conference in Las Vegas was brimming with intelligent people bringing a creative and analytical approach to the HIT marketing table. Attending a conference where like-minded professionals can come together to share innovative ideas on marketing to help each other stand out in the unique and competitive healthcare space was truly an exceptional experience.

Back at the office, going through notes on the breakout sessions from amazing speakers like Stacy Goebel, Jeff Zinger, and Christine Slocumb, it was hard to pick which session I enjoyed the most. One breakout that stood out was the Twitter panel discussion with John Lynn, Amber Glende, Colin Hung, Chad Johnson, and Cari McLean. These panelists used an informal, laid-back style to communicate their strategies, giving the audience free range to ask questions whenever they chose. Of the topics discussed, the audience learned how to build Twitter chat attendance, how to prepare employees for company-sponsored Twitter engagement, and how to bring a personable personality to a corporate Twitter account.

Another highlight of the conference was attending Jared Johnson’s breakout session on digital strategies for patient engagement in 2015. This presentation offered an informative look at new choices in consumer care, from wearables to the climb of consumerism in healthcare. With new healthcare services opening in retail settings like CVS, Walgreens, and even Wal-Mart, consumerism is going to be a big factor in small physician practice patient attendance. Partner that trend with the projection that global wearables adoption is slated to increase 133% from 2014 to 2015, bringing the entire wearables community to just over 45 million, and you can be sure that marketing practices and strategies will be changing as the focus shifts more to the consumer corner. Johnson did a phenomenal job offering the audience new approaches to help healthcare systems and vendors market to the community.

Porter Research President Cynthia Porter was also in attendance, teaming up with co-presenter Elisa Logan, Vice President of Marketing at IOD, for a session that elaborated on the evolution of vendor marketing in the B2B healthcare arena. This session offered a real-world look at how the companies are using market research programs to create compelling content that resonates in the market, builds awareness, and establishes thought leadership and credibility with traditionally elusive c-suite decision makers.

To say I learned a lot from this conference would be an understatement. In addition to gleaning fresh marketing approaches to help rise above the noise in a rapidly changing industry, I was able to meet some really great people. Networking was made easy with short breaks between topic discussions, breakfast and lunch gatherings, and on-site socializing outlets. I also enjoyed the opportunity to bond more with coworkers in a new environment and brainstorm ways to use what we learned in our own projects.

I left the conference with more knowledge and friends than I had before I came and already look forward to next year’s conference. Healthcare IT is an interesting field to market in where creating thought leadership is imperative, making attendance of this event very beneficial. John Lynn and Shahid Shah did an outstanding job hosting this extraordinary conference.

Networking HIMSS15, On-site and on Social

Each year the HIMSS Annual Conference & Exhibition brings together over 38,000 healthcare IT professionals to showcase and discuss the newest HIT trends and technologies. A five day seminar filled with fun activities, like cocktail receptions and block parties, the HIMSS conference offers great networking opportunities, both in person and on social media.

Special HIMSS15 Gatherings
In addition to conference-wide gatherings that will happen throughout the week, there are plenty of smaller gatherings happening at exhibitor booths.

Billian’s HealthDATA and Porter Research will host clients, partners and fellow exhibitors at booth #2045 for cocktails and appetizers on on Tuesday, April 14th, from 4:00 to 6:00 PM CT.

Back by popular demand, Divurgent will be hosting their “Trivia Charity Drive!” Make sure to visit them at booth #1891 to test your trivia skills, as well as help raise $5,000 for Lurie Children’s Hospital.

#HITchicks and #HITbros are invited to attend a reception at the HIMSS Spot Coffee Bar on April 14th, from 10:00 AM to 11:00 AM CT, in the North Hall B Lobby.

To discuss how social media influencers impact the health IT landscape, there will be a social media and influence meetup, hosted by those behind the #HITMChashtag. (Shout out to John Lynn!)

Participate on Social
Follow along on social before and during #HIMSS15 using popular hashtags to ensure you don’t miss any updates or information. Honing in on specific HIMSS15 hashtags cuts down some of the noise and increases the chances your content will be viewed.

The hashtag #WhymHealth will be popular and is supported by the Mobile Health Knowledge Center. This hashtag will host social conversations centered around health data, mobile devices, privacy and security concerns.

The Nursing Informatics Symposium is using the hashtag #Nurses4HIT to help spread the word on how nurses can help patients take advantage of health IT and other ways HIT can have a profound impact on the industry.

Interested in provider- and payer-focused best practices and other clinical and business intelligence topics like interoperability? Follow the hashtag #PutData2Work! You’ll see this hashtag being put to use at the Clinical & Business Intelligence Knowledge Center.

Lastly, you can check out #HIMSS15hacks: The Official HIMSS Hashtag Guide.

New This Year
Cybersecurity and innovation are taking the health IT industry by storm and will be popular themes at HIMSS this year. New to the conference is the HX360, which will spotlight next generation technologies and ways they can be used to improve healthcare. Also new this year is the Cybersecurity Command Center, where you can test your knowledge on cybersecurity. The CCC is using the hashtag #HITsecurity.

Given the Ebola outbreak, conference goers will also see the new Disaster Preparedness & Healthcare Exhibit, where they can learn how to manage external and internal emergencies. Patrons will also learn about contingency plans for natural and manmade disasters.

Due to the generosity of HIStalk and Regina Holliday of The Walking Gallery, five patient advocates will attend the conference this year through The HIS-talking Gallery patient scholarship. HIStalk provided each winner with $1,000 for transportation and HIMSS attendance costs, and Regina Holliday provided each winner with a painted jacket.

Each year brings new and exciting themes and technologies to the HIMSS conference. Test your annual HIMSS conference IQ here.