Porter Research and Maestro Strategies recently co-hosted the webinar “Using ROI to Build Trust and Differentiate in Today’s Healthcare Marketplace.”
Cynthia Porter (President, Porter Research) and Susan Irby (Business Intelligence Practice Leader, Maestro Strategies), who collectively boast more than fifty years of experience serving and consulting in the healthcare industry, addressed the ways healthcare vendors and suppliers are redefining their ROI positioning to better demonstrate the far-reaching value of increasingly complex healthcare solutions to potential provider and payer buyers.
Guest speaker and HealthEdge Vice President of Marketing Brian Bogie shared details on his experience working with Porter and Maestro to quantify the value of HealthEdge solution components that may have a huge impact on healthcare organizations without the benefit of being quantified financially, and to validate those perceived benefits through objective client research.
Hear more about Brian’s success developing an ROI took kit to help his company articulate full solution value and build trust with healthcare buyers by accessing the webinar event recording here. Slides from the presentation are also included below.
If you would like to learn more about developing an ROI tool kit for your company, conducting benefit validation research with your clients, or procuring health market data to help facilitate engagement, contact Porter Research.