AHIP 2014 Takeaways

During my flight back home from the 2014 America’s Health Insurance Plans Institute conference, I began to reflect on my personal takeaways and observations from the event. America’s Health Insurance Plan Institute, or simply AHIP, is the national trade association that represents the health insurance marketplace. I have been attending AHIP for the past five […]

Have You Asked Your Customers What They Really Think?

SmartBlog recently published a post on “product chatter” and what it really means for business brands. More casual than the formal referral or recommendation, this is the brand and product perception exchanges being swapped in everyday conversations among buyers. Most marketers tune into buyer feedback where it’s available – soliciting endorsements from happy buyers and […]