Now is the time to get ready for upcoming trade shows and events!
Everyone knows just setting up a booth, hoping buyers will stop by to see your demo doesn’t cut it for healthcare IT trade shows. And that can eat up a significant portion of your marketing budget. What if you could use the event- and media surrounding it- to reach your target audience, establish your organization as a thought leader, and generate more new opportunities? Using market research helps healthcare IT companies cut through the noise and deliver a true ROI from events.
Market intelligence can be used to create content such as infographics, white papers, webinars, or social media that tells a relevant, intriguing story. When content is strategically used surrounding an event, you change the game.
During this 20-minute webinar, we will guide you through 5 steps to get more out of trade shows and share client examples. Our step by step process includes:
Establish your objectives for the event
Execute the right market research program
Identify the story and key insights behind the data
More than a third of home health and hospice organizations are still using fax machines and one in five still use the phone to accept referrals, according to a recent study from Porter Research and MatrixCare/Brightree. That reality is changing quickly, however. The same study found that 60% of referral partners would switch to a different post-acute care provider if the new organization could accept electronic referrals. Learn how home health organization are making the move to improve interoperability and share patient data across the continuum of care, featuring insights from Porter Research.
The Porter Research study commissioned and published by MRO featured a nationwide survey of senior HIM professionals about Release of Information challenges, priorities and strategies. The study gathered executive insights representing 33 hospitals, 1253 clinics and 620,719 annual ROI requests.
Read the summary report to help guide you in assessing your organization’s PHI disclosure management strategies and evaluating ROI vendors.
Added pressures for greater efficiency and accuracy and new requirements for the ROI function are leading many HIM departments to reevaluate their priorities, strategies, staffing, and budgets. The Porter Research study commissioned by MRO, provides valuable perspectives for HIM departments to consider and assess as they move into the 2020 budget and planning season.
New Porter Research Report Provides Insight into How HIM Leaders are Conquering Release of Information Challenges
July 15, 2019
As demands to share patient health information continue to evolve, provider
organizations are challenged to take new approaches to Protected Health
Information (PHI) disclosure management across their health systems.
Increased requests for access to and exchange of health information,
compounded by stringent compliance regulations, present multiple
challenges for Health Information Management (HIM) leaders. The Porter Research Report provides insight into how HIM leaders are conquering these Release of Information challenges.
New White Paper from Porter Research Highlights the Top 3 Innovations in Higher Education Campus Card Programs
Higher education institutions are focused on creating a dynamic student experience as they adapt and evolve to support the shifting cultural and technological landscape. Campus card programs and credentials impact every aspect of the student experience. The Porter Research study found 3 key campus card program trends that higher education institutions are implementing to innovate campus card programs and benefit the student experience.
The new report from Porter Research demonstrates how AI can reduce burnout and improve provider job satisfaction, improve the patient experience, and support integration with care teams. The report features interviews with radiologists, providing insight directly from teams using AI to advance the practice of radiology.
In a study of narcotics theft by Porter Research, conducted for Invistics, 65% of hospitals surveyed said they investigated five or fewer diversion cases annually. Study researchers concluded that “80% to 93% of diversion is going undetected,” based on responses from 150 health care professionals in more than 140 health systems.
Check out the report and analysis conducted by Porter Research to see trends and facts about the state of the technology industry in Georgia. Porter conducts the study with TAG each year, providing insights and actionable information used by businesses, policy makers and investors to inform key technology decisions in the state.
Listen to the podcast featuring our CEO, Cynthia Porter. In the Becker Group Women’s Leadership 15-Minute Podcast, Cynthia shares her thoughts on success, owning her own company and the evolution of women in business.
The Porter Research survey commissioned by SAP highlights key priorities for health systems in the coming year. Check out the announcement and full white paper to learn more about the findings including challenges faced by healthcare executives and top technology priorities.
Porter Research brings clarity to the provider data management market and provides practical advice for organizations evaluating provider credentialing solutions. Download the white paper to learn more about the vendor landscape, key considerations, and valuable capabilities in provider data management.
NueMD recently released findings from their April 2015 survey exploring small and mid-sized medical practices’ attitudes towards the pending transition to ICD-10, a more granular disease and diagnosis classification system. With the October implementation deadline fast approaching, NueMD surveyed 1,000 medical practice professionals and billers about their stress levels, areas of concern, the general sense of preparedness regarding switching to […]
The Institute for Healthcare Information Technology (IHIT) commissioned Porter Research to perform a follow-up project stemming from last year’s “Georgia Healthcare IT Workforce Readiness Survey”, which involved a statewide survey of healthcare IT service providers (vendors) and practitioners (hospitals, clinicians) to gauge the status of their plans to expand and hire from within the state, […]
http://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.png00Porter Researchhttp://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.pngPorter Research2015-03-26 02:54:322017-06-06 17:58:53Georgia Healthcare IT & Education Working Together
Porter Research and Maestro Strategies recently co-hosted the webinar “Using ROI to Build Trust and Differentiate in Today’s Healthcare Marketplace.” Cynthia Porter (President, Porter Research) and Susan Irby (Business Intelligence Practice Leader, Maestro Strategies), who collectively boast more than fifty years of experience serving and consulting in the healthcare industry, addressed the ways healthcare vendors […]
http://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.png00Porter Research Special Reporthttp://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.pngPorter Research Special Report2015-03-26 01:56:462016-11-08 02:58:57On-Demand Webinar Resources: Redefining ROI in Healthcare Sales
Georgia Lieutenant Governor Casey Cagle proclaimed February 24th as “Georgia HIT Day” at a state capitol gathering held earlier this week where local officials and healthcare technology firms convened to discuss the economic impact healthcare IT is having in the region. Tag Health, in partnership with Georgia HIMSS and the Metro Atlanta Chamber, hosted speakers […]
http://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.png00Jessica Clifton, Marketing Director, and David Himes, Information Services Directorhttp://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.pngJessica Clifton, Marketing Director, and David Himes, Information Services Director2015-02-26 03:00:072016-11-08 03:03:40Education, Funding on HIT Industry Stakeholders' Minds at First Annual Georgia HIT Day
Navicure, a provider of cloud-based healthcare billing and payment solutions, today announced key findings from its third ICD-10 readiness survey, deployed in January 2015 in conjunction with Porter Research. The findings revealed physician practices are generally optimistic about being ready for the October 1, 2015, transition date, although only 21 percent feel they are currently […]
http://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.png00Republish courtesy of Dodge Communications on behalf of Navicurehttp://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.pngRepublish courtesy of Dodge Communications on behalf of Navicure2015-02-26 02:05:082016-11-08 03:06:35Navicure Survey Reveals ICD-10 Optimism despite Minimal Preparation
There has been no short supply of companies who serve multiple markets focusing their attention on the healthcare portion of their business portfolio in recent years. Porter Research recently spoke with Brad Dodge, founder and CEO of Dodge Communications, about why companies with multiple verticals need an agency that specializes in healthcare to help them reach the traditionally […]
http://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.png00Jess Clifton, Director of Marketinghttp://porterresearch.com/wordpress/wp-content/uploads/2016/11/porter-logo-retina-300x100.pngJess Clifton, Director of Marketing2015-02-20 03:07:282016-11-08 03:10:03Not Just Another Vertical Market: Developing a Healthcare Voice in a Multi-Vertical Company
NueMD, in partnership with Porter Research and The Daniel Brown Law Group, announced the results of its recent survey on HIPAA compliance within small medical practices and billing companies, gauging respondents’ knowledge of HIPAA’s Privacy and Security regulations, compliance measures and communication methods. Survey trends suggest billing companies may be doing better with compliance compared […]