Getting Inside the Minds of Healthcare Buyers

Porter Research President Cynthia Porter recently presented a webinar entitled “Getting Inside the Minds of Healthcare Buyers” that included the newest market research techniques and analytical models in use today.  In addition to learning ways to capture more meaningful healthcare market intelligence, attendees were presented with valuable insight into how to transform this data into actionable knowledge that illuminates competitive challenges, enhances product positioning and heightens brand awareness.

View a condensed transcript of that presentation.