Entries by Cynthia Porter, President

Thought Leadership and Credibility Content in Healthcare B2B

Content marketing and thought leadership are popular topics that have come up frequently in conversations lately. Savvy healthcare companies and business professionals are eager to demonstrate subject matter expertise in their fields as a means to strengthen their corporate or personal brands, and they’re wise to do so. A 2014 Kentico Digital Experience Survey found […]

Porter Partner NueMD Goes to Market with 2014 HIPAA Compliance Survey

NueMD, with the help of research partners Porter Research and The Daniel Brown Law Group, is conducting a survey of medical practices, billing companies, and business associates designed to gauge respondents’ knowledge of HIPAA’s Privacy and Security regulations. Porter Research is excited to be a part of the team analyzing and preparing the HIPAA compliance […]

AHIP 2014 Takeaways

During my flight back home from the 2014 America’s Health Insurance Plans Institute conference, I began to reflect on my personal takeaways and observations from the event. America’s Health Insurance Plan Institute, or simply AHIP, is the national trade association that represents the health insurance marketplace. I have been attending AHIP for the past five […]