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Author Archive for: jvicars
About Jessica Vicars
Jessica Vicars is an experienced product management, marketing, and strategy leader who has spent her career in healthcare technology. She has lead teams through successful design, development and launch of multiple solutions at companies including McKesson, GHX, and Sharecare. Jessica is passionate about leveraging market intelligence as the foundation for successful business plans, product and marketing strategy and sales execution.
At GHX, Jessica served as Director, Product Management, leading product management for the contracting portfolio. Most recently, at Sharecare, Jessica was Director of Market Strategy, leading the launch of new solutions in the patient engagement space. As Chief Marketing Officer and Strategist at Porter Research, Jessica leads the strategy side of the business. She works with clients to achieve revenue and growth targets by effectively using market research to shape product, marketing and sales strategy. She also leads marketing for Porter Research, launching new campaigns and initiatives to support their growth strategies.
Entries by Jessica Vicars
Check out the report and analysis conducted by Porter Research to see trends and facts about the state of the technology industry in Georgia. Porter conducts the study with TAG each year, providing insights and actionable information used by businesses, policy makers and investors to inform key technology decisions in the state. Read the 2019 […]
A study of 100 healthcare executives identified two issues to be top of mind for health systems in the coming three years: addressing the cost pressures that have resulted from declining reimbursements, and improving the patient experience. Key Observations from the Research Health systems are focused on addressing cost pressures resulting from declining reimbursements and […]
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