Entries by Jess Clifton, Director of Marketing

Not Just Another Vertical Market: Developing a Healthcare Voice in a Multi-Vertical Company

There has been no short supply of companies who serve multiple markets focusing their attention on the healthcare portion of their business portfolio in recent years. Porter Research recently spoke with Brad Dodge, founder and CEO of Dodge Communications, about why companies with multiple verticals need an agency that specializes in healthcare to help them reach the traditionally […]

Exploring Payer Market Trends

Acting as the financial coordinator and patient liaison on behalf of thousands of healthcare facilities nationwide, payer organizations stay busy mirroring the moves of their provider counterparts. Here are just a few of the trends currently playing out in this high profile market. From Payer Provider Acquisition to Hospital Health Plans  Just like insurers courted […]