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Porter Research

Market Analysis

“A Strategic Product Development and Marketing Tool”

Whether introducing a new product, repositioning a brand or entering a new market segment, successful organizations depend on market research to minimize risk and maximize financial potential. Porter Research offers customized programs to help your organization evaluate opportunities and determine the level of interest in the marketplace, key factors influencing marketplace adoption, product positioning that will appeal to the target audience, and customer segments with the greatest revenue-generating potential. A Marketing Analysis engagement enables your organization to:
  • Understand the challenges and problems, or "pain points," of your target customer
  • Evaluate the needs and wants of your target market before defining solution requirements and finalizing your go-to-market strategy
  • Define which solutions have the highest market potential and why
  • Identify the market segment(s), and the buyer profile, most interested in your solution
  • Measure brand awareness and product messaging to ensure viability in the marketplace
  • Develop a market segmentation structure that will optimize the identification of sub-markets and their profit potential
  • Gather potential leads for the new product or market solution
Market opportunity assessments, brand awareness and brand communications/messaging studies will deliver the answers and guidance vital to drive your company's next steps in the market.



Learn More:

Time for a Tune-Up: Reinvigorate Your Brand with Positioning Research
Brand positioning research is a strategic product development and marketing tool that will ensure a product’s sustained viability in the marketplace.
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Take a Dose of Messaging Medicine
Market research firms need to take advantage of their own expertise and occasionally reevaluate the impact of their brand's message.
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White Paper: Value Measurement and Transparency: An Independent Review of the Challenges Facing Community Leaders for Value-Driven Healthcare
ViPS contracted Porter Research, an independent research company, to conduct primary research interviews with community Leaders in an effort to better understand the state of the collaborative market and challenges they face.
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White Paper: Enterprise Clinical Image & Content Management Software Solutions: Executive Summary of Primary Research
TeraMedica Healthcare Technology contracted with Porter Research to conduct primary market research evaluating the demand for Enterprise Clinical Image & Content Management Software Solutions in the large hospital and IDN environment.
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White Paper: Hospital Bar Coding Technology: An Independent Review of Bar Code Technology Usage & Experience
Zebra Technologies wanted to better understand the usage of and experience with thermal and competing-printer technologies for the purpose of bar coding. They contracted Porter Research to conduct primary market research with various stakeholders representing hospital pharmacy, laboratory, and information technology departments.
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White Paper: EMR Implementation In Community Hospitals: Critical Factors for Success
Computer Programs and Systems, Inc. (CPSI) wanted to better understand and benchmark goals for and barriers to EMR implementation and validate early benefits experienced by implementing hospitals in the rural and community setting.
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