Porter Research Blog

Cynthia Porter, President
June 27, 2014
AHIP 2014 Takeaways
Cynthia Porter, President
The total size of the health insurance market is close to a trillion dollar industry and you need not look any further than AHIP to get a glimpse into the very near future of healthcare.
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Russell Green, Vice President, Research Operations - Engagement Manager
May 27, 2014
Have You Asked Your Customers What They Really Think?
Russell Green, Vice President, Research Operations - Engagement Manager
In today's competitive HIT environment, onus is on suppliers to be just as cognizant of customer experience as hospitals are of patient experience.
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Cynthia Porter, President
May 8, 2014
Long-form Content is King: The B2B Benefits of Meatier Marketing
Cynthia Porter, President
Contrary to conventional "KISS" wisdom, research suggests that long-form content (1,200 words or more) may hold more promise for B2B marketers. Cynthia Porter offers tips to help get you there.
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Jeannie Hennum, Vice President of Sales, HealthPort ChartSecure
April 24, 2014
Payer Exchanges Bridge Gap Between Providers and Health Plans
Jeannie Hennum, Vice President of Sales, HealthPort ChartSecure
Payer exchanges bridge the gaps between providers, payers and auditors, streamlining the ever-increasing exchange of information between these entities.
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Cynthia Porter, President
March 6, 2014
Eight Tips on Pitching Healthcare IT to Clinicians (and other notes from HIMSS)
Cynthia Porter, President
HIMSS14 offered great networking, plenty of exercise and expert advice from providers on how healthcare vendors can rise above the noise and meet their healthcare IT needs.
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Russell Green, Vice President, Research Operations - Engagement Manager
February 5, 2014
The Mixed Messaging of Health Information Exchange
Russell Green, Vice President, Research Operations - Engagement Manager
Are HIEs alive and well, or turning into healthcare's latest pipe dream? Recent headlines would have you believe both are the case.
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Allison Norfleet, Vice President, Business Development
February 5, 2014
Rethinking the EHR Experience for Better Outcomes
Allison Norfleet, Vice President, Business Development
As EHRs become equipped with more social network-like features, are they poised to more positively impact outcomes?
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Allison Norfleet, Vice President, Business Development
January 9, 2014
CES and Digital Health Reshuffle Healthcare's Conference Calendar
Allison Norfleet, Vice President, Business Development
Healthcare's tradeshow calendar is being reshuffled as many in the industry are starting to make the annual Consumer Electronics Show show their first must-attend event in 2014 thanks to special tracks on digital health and senior health.
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Cynthia Porter, President
December 17, 2013
Too Many Apps. Not Enough Business Models
Cynthia Porter, President
The mHealth Summit exhibit hall was filled with similar, innovative companies in need of clear strategies and demonstrable ROI.
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Russell Green, Vice President, Research Operations - Engagement Manager
December 4, 2013
Don't Downplay the Importance of Healthcare Buzzwords
Russell Green, Vice President, Research Operations - Engagement Manager
Don't let the popularity of buzzwords like "Big Data" fool you. Being buzz-worthy should entice you to look more closely at a concept and judge for yourself whether your customers, patients or partners could stand to benefit from its underlying principles.
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